#03Data Analysis Case Study

This is the capstone project for the Google Data Analytics Certification. For this case study, I was given this guide and I was tasked with assisting a wearable fitness technology company, Bellabeat, improve their marketing strategies for their products by investigating customer activity with other fitness trackers like FitBit.
Business Task:
My goal was to look at Fitbit Dataset from Kaggle to find out:

How are customers using other fitness trackers, in their daily life?

What particular features seem to be the most heavily used?

What features do Bellabeat products already have that consumers want, and how do we focus marketing on those aspects?

I did the analysis in R programing language along with some sql queries. I prepossessed, explored, analysed and visualized the fitbit users dataset quite deeply, and gave some marketing strategy.

Checkout my full published analysis here: Case Study Analysis
These are some pictures from my analysis:

Click Here to view the full source code of this project